your market talks on camera. sonar listens.
Sonar keeps a standing index of TikTok and Instagram, organized by niche — the brands in your market, the creators posting about them, and the clips that broke out. Ask it a question and the answer comes cited.
ask about your market. read the receipts.
Sonar's agent answers from the index it has already built for your niche — measured coverage, not a live guess.
- Grounded answers — every claim comes from indexed videos, not a model's recollection.
- Every number cited — counts trace to the exact clips behind them.
- Every video linked — one click from the answer to the source.
Three creators drove about half of all competitor views this month.
Illustrative demo — sample handles and rounded numbers, not real accounts.
One index, four ways in
Discover, ask, track, report — every surface runs on the same niche-scoped index, so the numbers always agree.
Search the index like it's yours
- Index-wide search across videos, brands, and creators, scoped to your niche.
- Breakouts ranked by how far a clip beat its own account's median — not raw views.
- Filter to UGC, brand-owned posts, or organic mentions.
Plain questions, cited answers
- The agent reads your niche's indexed coverage, not the open web.
- Every number traces to the clips behind it; every clip is one click away.
- Follow-up questions keep the same measured scope.
"What I switched to" stories overtook routine demos this quarter — three of the five biggest breakouts follow the pattern.
Know the moment something moves
- Watchlists for the brands and creators you care about.
- Movers surface when views jump past an account's normal range.
- A weekly digest gathers the movement for your inbox.
Movers gather into a weekly digest for your inbox.
From a question to a shareable report
- Briefs and analyses assembled from the same indexed coverage.
- Edit, extend, and republish in place as the market shifts.
- Share a link — everyone reads the same numbers.
Built around the person doing the work
Different desks, same question: what is actually moving in my market, and who is driving it.
You own the channel plan. Sonar shows you the field.
- See which competitors run creator programs — and which creators carry them.
- Answer "what changed this month" with cited clips instead of screenshots.
- Turn what already works in your niche into a brief your team can shoot.
Several brands at once, one scoped index each.
- Every client niche is its own index — switch between them without starting over.
- Reports are shareable links, so the client reads the same numbers you do.
- Find creators already posting in a client's category, with their track record attached.
Marketing is one of your nine jobs. This one arrives mapped.
- Start from your brand name — Sonar works out the niche and maps it.
- See who actually drives your market's conversation before you spend on creators.
- The free report shows the shape of your market before you commit to anything.
hear what your market is saying
Tell us your brand and where to send it. Sonar builds your social listening report from the index — the competitors, the creators posting for them, and the clips that broke out — and emails it to you.
No account needed — just a work email.