Skip to content
Watching TikTok + Instagram, continuously

Your market talks on camera. Sonar listens.

A woman holding up a broadsheet titled The Sonar Report: the competitors in your niche, the creators posting for them, the clips that broke out
1.5M+videos indexed168 niches mapped

Ready to use Sonar? Create an accountView pricing

Sonar keeps a standing index of TikTok and Instagram, organized by niche — the brands in your market, the creators posting about them, and the clips that broke out. Ask it a question and the answer comes cited.

Get a free social listening reportSee how it works
Current Sonar dashboard with tracked niches, brand metrics and recent reports
Current Sonar UI with sample data
The index

1.5M+

videos indexed

A standing index of TikTok and Instagram, organized by niche.

168niches mapped2platforms — TikTok + Instagram
counts as of 18 October 2026Browse the niche directory
Ask Sonar

Go beyond
the scroll.

Ask about your market.
See the videos behind the answer.

  • 01Grounded answersevery claim comes from indexed videos, not a model's recollection.
  • 02Every number citedcounts trace to the exact clips behind them.
  • 03Every video linkedone click from the answer to the source.

Try a lookup in the index

TikTokInstagram

Enter your niche or brand. Results load when you submit.

Markets Sonar refreshes

A preview of markets currently followed by a paying company or an active member of our team.

Activity reflects indexed publications in 30 completed UTC days, compared with the previous 30 days. Creator accounts are counted separately on each platform. Choose a market to compare current plans.

The product

One index, four ways in

Discover, ask, track, report — every surface runs on the same niche-scoped index, so the numbers always agree.

Current Sonar creator directory with reliable reach, engagement and type filters
Current Sonar UI with sample data
Discover

Search the index like it's yours

  • Index-wide search across videos, brands, and creators, scoped to your niche.
  • Breakouts ranked by how far a clip beat the average of its creator's other videos — not raw views.
  • Filter to UGC, brand-owned posts, or organic mentions.
Get a free report
Current Sonar question composer with niche and time-window scope controls
Current Sonar UI with sample data
Ask

Plain questions, cited answers

  • The agent reads your niche's indexed coverage, not the open web.
  • Every number traces to the clips behind it; every clip is one click away.
  • Follow-up questions keep the same measured scope.
Get a free report
Current Sonar dashboard with tracked niches, brand metrics and recent reports
Current Sonar UI with sample data
Track

Know the moment something moves

  • Watchlists for the brands and creators you care about.
  • Movers surface when views jump past an account's normal range.
  • A weekly digest gathers the movement for your inbox.
Get a free report
Current Sonar report library with niche, owner, date and report status columns
Current Sonar UI with sample data
Report

From a question to a shareable report

  • Briefs and analyses assembled from the same indexed coverage.
  • Edit, extend, and republish in place as the market shifts.
  • Share a link — everyone reads the same numbers.
Get a free report
Built for your next move

Different roles.
Same unfair clarity.

For the people turning
market signals into action.

01 / Brand marketers

Lead.

Set the direction.

See the competitors, creators and content shaping your category.

Explore your market
02 / Agencies

Prove.

Make the case.

Give every client a clear view, with source videos behind the story.

Bring the evidence
03 / Founders

Move.

Find your opening.

Understand the market before your next creator brief or launch.

See where to start

Illustrative photography.

Plans for your next move

Small team. Big perspective.

Choose how much of the market you want to see.

Loading prices…

Free report

hear what your market is saying

Tell us your brand and where to send it. Once your request is approved, Sonar builds your social listening report from the index — the competitors, the creators posting for them, and the clips that broke out — and emails it to you.

No account needed — just a work email.

We use your email for the report and nothing else.